Bill Stathopoulos

Bill Stathopoulos is the founder and CEO of SalesCaptain, an international Growth Marketing agency. He works with international companies and startups, helping them grow through data-driven Marketing and Outbound Sales.

- He has helped 6 startups scale from $0 to $3M+ annual revenue.
- He joined one of the world’s first Growth Hacking Agencies, where he trained and on-boarded a team of 25 Growth Marketers, created new services and expanded the agency’s reach to 16+ countries globally, growing the team from 7 to 25+ employees in 3 years.
- Co-founded 3 companies in the Marketing space (Madbold, SalesCaptain, Parallel 9)
- Built the lineup for Ad World, the largest advertising conference in the world, with 100+ speakers and 50k+ attendees.
- Interviewed Seth Godin, Scott Galloway, Arianna Huffington, Rory Sutherland, the CMO of Samsung, the CMO of Hubspot, and 20+ world-class Marketing executives.
- He has trained 1,000+ Marketers in the last 5 years. He’s one of the leading instructors at the Certificate in Digital Marketing of the Hellenic American Union, and Jury President at the Content Marketing Awards 2023.
- In June 2023, he published his first book, Cold Email Secrets, which has become the bible for companies looking to grow through Outbound Sales.
- He participates as Jury Member at Boussias Events' inaugural Marketing Achievement Awards.

Presentation Title:
"Building an omni-channel B2B ads strategy"

During his talk, Bill Stathopoulos will elaborate on the following:
- Why B2B advertising and long sales cycles require a different paid strategy
- How to build a targeted account-based audience
- Why it's important to leverage awareness and market comparison content for nurturing
- How to create lead magnets and BOFU CTAs for conversion
- What it takes to combine search, with social media and retargeting to create an omni-channel effect