Konstantinos Androutsos

Konstantinos Androutsos

Academic Advisor Certificate In Digital Marketing By Hellenic American Union & Chief Marketing Officer RoiX

Konstantinos, who is fascinated by numbers, new technologies and computing engineering, is today the Chief Marketing Officer at ROIX, applying results-oriented and data-driven digital marketing strategies for SMBs & Brands.

Since 2005, he’s been working on Digital Marketing, in various digital marketing roles, such as Performance Marketing Lead, Senior Director, Digital Marketing Manager etc. on agencies and brands, while he has managed an ad spend portfolio of more than € 30M.

He has participated as a speaker in various international events for digital marketing and technology. Since 2012, he’s been teaching digital marketing strategy and performance marketing in various training organizations and colleges, whereas, since 2020, he is the Academic Advisor of the Hellenic American Union’s Certificate in Digital Marketing.

He has Bachelor in Applied Informatics in Management and Economics and MSc in Information Technology.

Presentation Title:
"Reverse Engineering Performance Marketing on Retail Lead Generation"

Join this session to delve into the "reverse engineering" methodology that enabled this case study to win the Gold at the "Best Lead Generation Campaign" category of this year's Peak Awards.