Presentations
“Data in Action: 3 Practical ways to use data to your advantage”
Costas Mantziaris, Managing Director, iProspect Greece
Κατεβάστε την παρουσίαση (Zip 12486 KB)
“How to improve marketing performance by delivering consistent experiences, FAST”
Mary Machaira, Senior Brand Manager, Public (Retail World SA)
Κατεβάστε την παρουσίαση (Zip 11416 KB)
“Location Targeting: Designing a cross-channel geo-targeted strategy in Digital”
Eirini Panzari, Director of Strategy & Marketing, Greek Yellow Pages (www.xo.gr)
Κατεβάστε την παρουσίαση (Zip 2023 KB)
“From Electronic to Omnichannel Commerce with Data-Driven Customer-Centered Innovations”
Prof. Georgios I. Doukides, Director, E-Business Research Center (Laboratory) (ELTRUN), Athens University of Economics and Business (AUEB)
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“Tomorrow is today”
Niel Bornman, Global Chief Product Officer, iProspect
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“Using Content to drive Conversions”
Marc Thomas, Director of Media, Europe, Taboola
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“Performance, the way we see it”
George Anagnostopoulos, CEO, Perry Forman
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“Affiliate Marketing for the Travel Sector in 2016”
Sean Mahon, Affiliate Team Leader, Equator
Κατεβάστε την παρουσίαση (Zip 2660 KB)
“Remarketing for Affiliate”
Elsa Chantzi, Affiliate Manager, ForestView
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