Nancy Harhut
Live from Boston

Nancy Harhut

Chief Creative Officer, HBT Marketing & Author of “Using Behavioral Science in Marketing”

Nancy Harhut’s clients regularly beat their benchmarks and controls. She’s helped generate $68 million in incremental revenue for Nationwide, establish 7 controls for the GM Card, and create one of H&R Blocks’ most successful campaigns. An Online Marketing Institute Top 40 Digital Strategist, a Social Top 50 Email Marketing leader, and winner of multiple International ECHO Awards for marketing effectiveness, she has created successful campaigns for some of the world’s biggest brands.

A sought-after, top-ranked speaker, Harhut has shared her passion with audiences in London, Sydney, Madrid, and all over the US. She is known for her interesting and actionable insights that focus on improving marketing through brain science. The Co-Founder and Chief Creative Officer of HBT Marketing, she is also the author of the multi-award-winning book, "Using Behavioral Science in Marketing, Drive customer action and loyalty by prompting instinctive responses".

Presentation Title:
"The 10 Best Customer Behavior Triggers You’ve Never Heard Of"

You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses.

Social scientists have documented 200+ of these decision defaults. While you’ve probably never heard of most, some impact when people click, who they believe, and what they buy.

Discover how to use them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, posts, etc. And gain an instant competitive advantage.

Takeaways:
• Discover surprising ways to trigger hardwired human behaviors to get the behavior you want – automatically.

• Find out which scientifically proven copy and design tactics make people open, read, click, and respond without thinking.

• See lots of examples from different verticals and channels that demonstrate how you can easily add these tactics to your campaigns – without having to buy anything new!